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This study examines the dimensions of wine-experienscape that influence customer satisfaction. Using the framework of experienscape, the dimensions for wine tourism was explored. The data was collected from TripAdvisor for Indian wineries. Results indicate that the Sensory dimension and Natural dimension of wine-experienscape increase the likelihood of customer satisfaction. The results are seen to vary with reviewer heterogeneity. The results have managerial and theoretical implications.

Wine-experienscape and tourist satisfaction: through the lens of online reviews