English (United Kingdom)

https://curated-unify.zendy.io/wp-json/zendy-region/v1/featured_content/oa?rat=en

https://curated-unify.zendy.io/wp-json/zendy-region/v1/highlighted_journal/

Global: Zendy Plus annual

Presents the access of premium content as premium feature

Premium Content

Presents the keyphrase highlighting as premium feature

Keyphrase Highlighting

Presents the summarisation as premium feature

Summarisation

Insights

Presents the pdf analysis as premium feature

PDF Analysis

Presents the zaia usage as premium feature

ZAIA

Global: Zendy Tools annual

Global: Zendy Free Plan

Global: Zendy Tools monthly

Global: Zendy Plus monthly

Social-emotional support is valued by consumers and influences relationship dynamics—but  when  is the best time to enact social-emotional support tactics? Using data from a quantitative survey ( n  =   312), a structural equation model indicated that social-emotional support positively influences consumers’ affective commitment, relationship strength and, via affective commitment, loyalty. The moderation effect of relationship duration (or time) was apparent in the model, with the impact of social-emotional support found to be of greater potency in mature relationships. This time contingency effect can help services better target social-emotional support tactics as part of their larger relationship marketing strategy.

Well-Timed Social-Emotional Support Can Enhance Consumer-to-Business Relationships