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This case study explains how and why the Wild Dog Estate, a boutique winery in Australia, has successfully evolved and attempted to maximize its revenue streams and the profitability and the resilience of its overall business over a 17 year period. As well as growing grapes and olives, the Estate makes wines and spirits, is involved in cattle grazing and food production (pickling, bottling, charcuterie, smoking, brining), and online, cellar door and restaurant sales of its own and other artisanal wines, beers, ciders, spirits, and food, and finally, offers unique guest accommodations and winery experiences including property tours, nature walking trails, vineyard “long lunches” and weddings and other activities. The different revenue streams complement each other and smooth out year-round income peaks and troughs. More importantly, they interact synergistically to stimulate additional customer demand and significantly increase average customer spending and length of stay. Partnering with like-minded people on different business ventures under the Wild Dog umbrella has been a strong feature of the development of the estate. This has reduced business risk by bringing in specialist expertise and additional financial resources as each new business line has been established. However, it has also increased business complexity and the difficulty of maintaining a consistent and coherent overall vision for the property. Also, a lack of local government support has been a significant impediment. The Wild Dog Estate business lines and activities largely grew organically over many years, but always with an overarching vision to increase engagement and to attract a broader range of customers so that infrastructure and other investments could be amortized over a larger base. Strong arguments can be made that other boutique wineries should consider following a similar path, but they could be more deliberate in their business planning and grow faster. To prepare this case study, public information was reviewed and selected senior managers and partners in Wild Dog Estate businesses were interviewed in depth.

The Wild Dog Estate, Australia: a case study in maximizing boutique winery profitability and business resilience