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Individuals may engage in immoral behavior to achieve the ends they desire. Two studies (total  N  = 1257) investigated whether the impact of such goal-directed immoral behavior on self-perceived authenticity would vary according to different goal states. Study 1 employed an experimental task whereas Study 2 surveyed participants on their personal goal pursuit. In both studies, we found that the association between immoral behavior and self-perceived authenticity was stronger after than prior to goal completion. Our findings corroborate the goal competition perspective on authenticity, and suggest avenues for future research on state authenticity and the dynamic consequences of immoral behavior.

Goal completion moderates the association between immoral behavior and self-perceived authenticity