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A growing number of farms have adopted multiple non-agricultural activities beyond the agricultural production in order to increase the household sales and to benefit society. Agritourism is one of the most popular activities, presenting an alternative use of farm resources. This study examines agritourism farms’ characteristics and financial and managerial resources, that are positively related to the performance. Using the data collected from 196 farms involving agritourism in South Korea, this study found that the length of time in business, the number of employees, the type of tourism program, availability of attractions, availability of financial resource, and availability of business/marketing plan have a positive impact on the performance of agritourism farms. Other characteristics, including acres owned/farmed, availability of educational programs, availability of external support of finance, availability of external support of business/marketing, and availability of financial benefit didn’t have a significant relationship on the performance of these agritourism farms.

The Role of Agritourism Farms’ Characteristics on the Performance: A Case Study of Agritourism Farm in South Korea