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Bounded Generalized Reciprocity (BGR) hypothesizes that expectations of reciprocity provide the foundation for ingroup favoritism and outgroup derogation. These expectations can be influenced by interaction with outgroup members, including vicarious interaction through media. This analysis examines how non-Black participants view helping behavior by Black individuals, and how their interpretations of helping scenarios influence intergroup attitudes. Participants ( n = 211) were randomly assigned to view a news clip in which a Black or White hero saves someone White, or whose race was not portrayed. When viewing a clip with an ambiguous victim, participants were significantly more likely to report that the victim was not White when the hero was Black – indicating an expectation of helping behavior between Whites and Blacks. However, when a Black hero saved an unambiguously White victim, participants were more accurate in their recall. Victim race recall and hero race interacted to predict future reciprocity expectations, such that Black heroes saving a victim recalled as White (regardless of accuracy) resulted in increased positive reciprocity expectations. Positive reciprocity then predicted motivation to avoid prejudice and prejudiced attitudes. These results have implications for how media depictions of helping behaviors may impact intergroup beliefs and attitudes.

Would they save me, too? Victim race recall when the hero is Black vs. White and its influence on expectations of reciprocity