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Examining antecedents of selective media use is important to understand how media can impact individual behavior and attitudes. The present article extends the selective exposure paradigm by outlining the Social Embeddedness of Media reliance and Internalization (SEMRI) model. This model postulates that individuals’ reliance on and internalization of media content for problem-focused coping depends on a) the perceived availability of alternative information sources in their social network, and b) the extent to which observed media content is socially validated by others. The first section of the article provides an overview of the selective exposure paradigm and notes that existing theories are limited in their ability to address the socially situated context of media message selection and internalization. In the second section we introduce the SEMRI model and discuss its main assumptions. The last section illustrates the main principles of the SEMRI model with data related to ideal-appearance media messages.

Conceptualizing the Role of Social Context in Media Selectivity: The Social Embeddedness of Media Reliance and Internalization (SEMRI) Model