English (United Kingdom)

https://curated-unify.zendy.io/wp-json/zendy-region/v1/featured_content/oa?rat=en

https://curated-unify.zendy.io/wp-json/zendy-region/v1/highlighted_journal/

Global: Zendy Plus annual

Presents the access of premium content as premium feature

Premium Content

Presents the keyphrase highlighting as premium feature

Keyphrase Highlighting

Presents the summarisation as premium feature

Summarisation

Insights

Presents the pdf analysis as premium feature

PDF Analysis

Presents the zaia usage as premium feature

ZAIA

Global: Zendy Tools annual

Global: Zendy Free Plan

Global: Zendy Tools monthly

Global: Zendy Plus monthly

In this article, the author examines Nike’s engagement with LGBTQ+ communities through its Be True products and campaigns. An analysis of Nike’s official statements about the line, and its advertising campaigns, illuminates how Nike encourages an incitement to visibility for LGBTQ+ individuals without attending to the material consequences of doing so. The author also unpacks how Nike yokes the embodiment of idealized identity traits to its products, a process identified as commodity actualization. The goal is to highlight the role that market activities play in supplanting traditional activism and to make the unstable relationship between visibility, truth, and equality legible.

Branding being true: visibility politics and Nike’s engagement with LGBTQ+ communities