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The article traces the European Union (EU)’s General Data Protection Regulation (GDPR) and implication in the Europe. In the era of global digitalisation, the right to respect private life, communication and the home has become a matter of protection. Protecting the right to privacy is a responsibility of a state which includes privacy of personal information, e.g. birth, messages, phone call and number and emails. Likewise, this study explains EU concern’s about its citizens’ privacy and the recent inclusion of the GDPR for the protection of natural persons. The article aims to explore individual fundamental rights and implications in the digital age, as well as cooperation data rules between companies and public bodies. At the same time, questions arise about the rightful implication of GDPR and the right to privacy of the public through protection, especially from tech companies. For validating the argument, various qualitative research methods were applied. The COVID-19 pandemic has raised a serious question over privacy rights protection by the government, which supports our findings that EU GDPR has a long road to go and have challenges. Its credibility of lawful data activities is also a matter of concern and a reliable promise by the member states and the EU.

The right to privacy and an implication of the EU General Data Protection Regulation (GDPR) in Europe: challenges to the companies