English (United Kingdom)

https://curated-unify.zendy.io/wp-json/zendy-region/v1/featured_content/oa?rat=en

https://curated-unify.zendy.io/wp-json/zendy-region/v1/highlighted_journal/

Global: Zendy Plus annual

Presents the access of premium content as premium feature

Premium Content

Presents the keyphrase highlighting as premium feature

Keyphrase Highlighting

Presents the summarisation as premium feature

Summarisation

Insights

Presents the pdf analysis as premium feature

PDF Analysis

Presents the zaia usage as premium feature

ZAIA

Global: Zendy Tools annual

Global: Zendy Free Plan

Global: Zendy Tools monthly

Global: Zendy Plus monthly

Europe has always occupied a special place in Russia’s storytelling of the ‘self’ and the ‘other’ – from Russia being portrayed as ‘part of Europe’ to it being cast as a ‘better Europe’ or an alternative to Europe that stands for conservative values or a different model of regional cooperation, including such as the Eurasian Economic Union. This article explores the recent shift from discursive contestation to subversion – all around the conflict in Ukraine and in a broader framework of a Russian  matryoshka -style struggle against Western liberal-democratic hegemony and the EU’s liberal identity, power and influence in what Russia regards as its’ ‘near abroad’. It demonstrates the growing weaponization of the narrative replacing the pursuit of conventional narrative-contestation practices. In doing so, the article develops an original methodology combining qualitative (content-analytical) and quantitative (digital corpus-analytical) narrative enquiry, including the use of the GDELT-powered ‘big data’ analysis.

Weaponizing narrative: Russia contesting EUrope’s liberal identity, power and hegemony