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Tourism is an important way that industrial heritage can be utilised. Tourism can reduce the economic pressure on the government, allowing it to preserve industrial heritage. The motivation of industrial heritage tourists remains under-researched, and in particular the affective motives. As a result, the development model of industrial heritage tourism in China cannot meet tourists' needs. This study therefore constructs and verifies a measurement model of industrial heritage tourists' affective motives, focusing on the Tianjin Industrial Heritage Site. A quantitative evaluation of tourists' affective motives for visiting the case site is conducted using questionnaire surveys and semi-structured interviews. Both the surveys and interviews used two dimensions of egoistic and altruistic affective motives. The altruistic affective motives of the industrial heritage tourists were generally stronger than their egoistic affective motives. Patriotism was the strongest affective motive and nostalgia the weakest. There were significant differences in the affective motives associated with different types of industrial heritage and tourists with different demographic characteristics.

A study of the affective motives of city industrial heritage tourists: a case study from Tianjin, China