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The paper follows a consumer-oriented approach to explaining the different attitudes and expectations of tourists visiting a Jewish heritage site. The authors discuss empirical data describing categories of tourists who visit a site which is both valuable heritage and a museum devoted to the Jewish minority in Poland. The on-site survey (n=406) enabled the identification of three groups of motivation-driven visitors, namely general, specialised cultural tourists and casual cultural tourists. The characteristics of each of these groups indicate that a motivation affects visitor experience and satisfaction. This paper looks at a selected case study and contributes to the existing body of literature by providing further insight into the experience-based approach to cultural tourism and its specific sub-type: Jewish cultural tourism.

journal of tourism and cultural change

The experience and satisfaction of visiting a Jewish heritage site in the context of cultural and Jewish heritage tourism. Evidence from Krakow, Poland