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Why would one send a postcard showing a department store or a housing estate? Did the people writing such postcards pay any attention to the image at all? Moreover, why did they send postcards from industrial cities in the first place? Using a sample of 64 postcards sent from four industrial cities, this paper analyses the messages sent via postcards in the decade following WWII. The overarching argument is that the postcards had a highly utilitarian function, different from cards sent as greetings during holidays, but at the same time linked to travel experiences. This use of postcards meant that the creators of the postcards had relative freedom in shaping the iconography of industrial cities across the continent.

Invisible cities: postcard writing in industrial cities (1956–1988)