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An increasing strand of literature has been studying the dynamics of contestation of the liberal order. Holding that order emergence commences with rhetoric and narratives, this article takes stock of the BRICS summit diplomacy and contestation practices. It pursues a two-level argument. Applying BRICS as a historical case study, the article first reveals how BRICS engages in mimetic performances, re-producing parts of the global order, while simultaneously seeking a re-configuration of the current international system. Second, our analysis shows that through thin and aspiring thick recognition, BRICS countries move toward an enhanced role and status, striving for a better position in the global order. Empirically, to unpack our argument, we analyze BRICS summit diplomacy and rhetoric by unfolding the outcome declarations in the period 2009–2020, as well as BRICS performative practices.

Mimesis and status-seeking in the global order. BRICS summit diplomacy and performative practices