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In this paper, we analyse the concept of the blue economy, which is gaining popularity in the Montenegrin public discourse. We elicit the most dominant concepts prevalent in the relevant Montenegrin strategic documents and compare them to European practice to determine where Montenegro stands, given its current political, regional and international positions. We utilize critical discourse analysis to explain how the most dominant concepts of the blue economy somewhat reflect the position of the Montenegrin state along its path between EU accession, economic revival and its political past as a substantial drawback. By researching the complex theoretical aspects of the blue economy in literature, we apply discourse theory in the analysis of the ‘Montenegrin narrative’ to examine how discourse analysis reveals the specificities of Montenegro as far as its path towards the blue economy is concerned.

A discourse analysis approach to the concept of the blue economy in Montenegro