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This study analyzes Israeli Zionist-religious women’s representation in community web-series and their reception as a minority group within a minority community. To reveal their social role and the mechanisms that stimulate interaction and encourage social change, thematic and textual analyses were conducted. It was found that religious-Zionist women emerge as meaningful characters manifesting liberal and egalitarian values within a conservative religious community. They expand community boundaries and norms using their authentic and challenging voices and by their unique symbolic role as  Strangers , according to Georg Simmel’s term, which this study differentiates into two new types—“Complete Stranger” and “Close Stranger”. Their representation also encourages reflexivity among viewers. These results show that web-series amplify social change and become a vehicle for its visual expression, which viewers endorse. These representations make it possible to develop a theoretical model of media representation of the other in community media available to all.

The stranger within: Israeli religious women lead social change in community web-series