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Researchers have established social media as intrinsic to fourth wave feminism. However, even as social media has created a platform for many feminist theorists to share their work, it has also created trolls who perpetuate gender discrimination and gender-biased language. Feminist Twitter users have attempted to push back on discriminatory language, but are often attacked. The Twitter user @manwhohasitall addresses gendered language by using satire, Tweeting from a fictional world where gender stereotypes are reversed. This approach, discussed through a discourse analysis of a corpus of 528 Tweets from the calendar year 2017, illustrates how @manwhohasitall engages with satire, invention, and illustration to address and critique gendered language. This study reveals five major themes that illuminate the media’s gender biases—and identifies a model to humorously address gendered language: Reparative Tweeting. This paper suggests that other forms of Reparative Tweeting or advocacy that relies on satire and community discourse may allow feminists to discuss gender bias without immediate pushback, and offer a model for showing, rather than telling, the story of gender discrimination.

Satirical feminism and the Reparative Tweet: a discourse analysis of the gendered language of @manwhohasitall