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This essay examines the stardom of retired Italian football legend, Francesco Totti, in terms of his attachment to place. In an era defined by globalization, mass media, consumerism, and identity politics, Totti emerged as a public symbol of the city of Rome and for what it means to be Roman. His  Romanità  (Romanness) stands in contrast to the global media brand of his contemporary, the English footballer, David Beckham. Totti’s star informs us on how people might develop and negotiate identities rooted in place in an era of global media.

Francesco Totti: global star rooted in place