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In this article, I examine social media output from three of the largest arms manufacturers (by profit): Lockheed Martin, Northrop Grumman, and Raytheon, all based in the United States. I ask: how, if at all, are women represented? What do these representations  do ? To answer these questions, I examine all of the tweets sent by these manufacturers over a three-month period and find that the Twitter content (1) normalizes women within the company context, (2) presents the companies as empowering and inspiring, and (3) shows the companies to be places for individual women to succeed. Central to all of these representations is intersectionality, with the companies depicting women of color frequently, especially Black women. I argue that the social media output of arms manufacturers helps to “make possible” the arms trade by presenting these companies as neoliberal, multicultural feminist beacons of social progress, rendering ambivalent criticisms about the suffering inflicted by their products.

Making martial politics palatable: constructing neoliberal feminist subjects in arms manufacturers’ social media feeds