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Previous research has shown that right-wing hyperpartisan media have been quite successful online and on social media—especially in comparison with their mainstream media counterparts. However, the bulk of this research has not taken the theme of the media products themselves into account, looking into the types of themes dealt with by different types of media actors—and how such themes appear to influence audience engagement. With this in mind, the study presented here provides insights into news use during the COVID-19 pandemic. Focusing on Facebook and differentiating between news related to and not related to the pandemic, we ask: Does the success of Scandinavian hyperpartisan media outlets prevail also in times of societal crisis? Results indicate that for pandemic-related news, what are referred to as established media outlets perform better than hyperpartisan actors in terms of having their posts shared. As such the study differentiates our knowledge of hyperpartisan popularity online, providing further insights into how this popularity is fashioned in the three Scandinavian countries.

Scandinavian Hyperpartisans Prevail? News Use on Facebook During the Covid-19 Pandemic