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Fashion journalism remains an under-researched and theorized form of media production; for example, writers still differ on whether there can be objective fashion news. As such, this paper examines the release of “Satan Shoes” by Lil Nas X and U.S.-based art collective MSCHF, using a liquid, critical discourse analysis. Understanding the fashion system is a complex web of intersecting social practices and institutions, this paper argues that fashion news is obscured by hybrid news discourses, which draw on more established framing and genres including celebrity, business, law and religion. While such hybridity may be warranted, it also allows fashion journalism to be minimized in the public sphere. Fundamentally, this paper argues that event demonstrates that objective fashion news does exist, and, in doing so questions the framing that prioritizes business interests and assumed religious narratives at the expense of artistic expression.

Considering Fashion Journalism: News Values, Frames and Hybrid Genre in the Release of “Satan Shoes”