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This study explores overtourism in the resort town of Sagada, the Philippines, which has experienced an influx of tourists over the past few years. Qualitative methods – including in-depth interviews, focus group discussions, participant observation, and informal conversations – were used to collect data from 2017 to 2019. A conceptual framework using systems theory guides the data analysis while social exchange and stakeholder theories are also employed. Research findings suggest that although Sagada has immense problems, including inadequate facilities, lack of policies, and insufficient preparedness, stakeholder collaboration has helped mitigate the problems brought by mass tourists. This study finds that when community cooperation is attained, issues brought about by overtourism can be mitigated, and solutions can be crafted.

Stakeholder collaboration, a solution to overtourism? A case study on Sagada, the Philippines