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Communities play a critical role in the development and maintenance of sustainable heritage tourism. However, conflicts often arise when these communities are ignored or marginalized in the heritage tourism development process. This paper examines whether the community located within the Honghe Hani Rice Terraces, a World Heritage Site in China, views the designation and subsequent tourism development as beneficial or not. The findings show that there are significant differences in opinion between the local Hani people and non-Local Hani and outsiders who live in the heritage area. The local Hani feel a greater sense of deprivation due to de-empowerment and economic inequalities as compared with non-Local Hani and outsiders. This deprivation has reduced their motivation to conserve their own heritage, while the non-local Hani feel a greater sense of gain and a newfound appreciation for their personal and collective heritage identity. Frequent interactions between the two groups have led to local Hani people resisting the heritage preservation responsibilities enforced upon them.

Heritage conservation and communities’ sense of deprivation in tourism: the case of the Hani community in Yunnan, China