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Cloud service systems have emerged as critical services for digital storage. In the field of cloud service branding, effective construction of branding is carried out through the intersection of the emotional design process and an interface system. This research into cloud service branding design employs a new branding emotion framework and incorporated the digital BrandUX to address the work of emotional design and Cloud Service Interface (CSI). This doctoral research takes this framework to test the emotional design features that affect user interface quality. The aim is to identify potential improvements to the cloud service brand consistency. The results of this paper are anticipated to transform cloud service brand recognition into a visual symbol that effectively evokes positive emotions in users. Next, this study contributes to the mitigation of the perceptual gap between designers and users, which enhances audience recognition and trust towards cloud service branding.

Enhancing brand consistency via integration of emotional graphic design and cloud service interface system