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As the world’s primary source of top-grade jadeite, Myanmar is the home to a thriving black market in which raw stones are smuggled from the Kachin State across the border into China. Among the people of different nationalities and ethnicities facilitating the cross-border trade and networks, Burmese women are increasingly highlighted through popular short videos on a video-focused Chinese social media application, Douyin. These scripted popular short videos show bargains and negotiations between Chinese businessmen and Burmese women jadeite traders, while highlighting Burmese women’s sexuality. In order to understand their representations in these short videos, this paper adopts digital ethnography approaches to capture the cultural expectations placed on Burmese women jadeite traders in China. I argue that these videos (re)produce gendered expectations of these women traders by amplifying their femininity, physicality, romantic availability, and representation as ‘Third World subjects’ to affirm Chinese masculinity and nationalism.

Gendering Transnational Business Spaces: Cross-Border Burmese Women Jadeite Traders in Yunnan, China