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As sport users continue to evolve, so must the approaches sport organisations take to optimally serve them. From the field of management, design thinking arises as a promising means of pursuing the human-centred generation of value for users. To establish the suitability of design thinking activities for use in sport management practice, we undertook a qualitative case study intervention within a commercial sport organisation. An activity derived from design practice, known as the Lightning Decision Jam (LDJ), met emergent criteria of suitability for adoption in practice. Further, the introduction of the activity linked to themes of design thinking in a manner consistent with previous explorations of design thinking in sport management research and practice. As such, this study builds on nascent but evolving work on design thinking in sport management and carries implications for both fields.

“This is how I want us to think”: Introducing a design thinking activity into the practice of a sport organisation