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Achieving rigour is one of the key challenges in qualitative research. Despite a significant amount of triangulation efforts in regards to data, methods, researcher and theory, actual coding aspects do not get the same level of analytical attention. This ‘technical’ triangulation can be improved and made more transparent by incorporating methodology of other disciplines, like legal science. Within the traditional ‘black-letter’ research, at least in continental Europe, the application of canons, especially the ‘Savigny Canons’, has a proven track record of structuring legal interpretation. Such interpretation from a technical perspective shares quite a few similarities with interpretation in qualitative research. Hence, it is proposed to also apply them in qualitative research in tourism, given the interdisciplinary nature of tourism as a field of research.

Rules of interpretation – qualitative research in tourism by incorporating legal science canons