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The study re-examines the tourist-gaze concept using Bangkok, a Fareast tourism destination as a context of investigation. The study enriches the tourist-gaze analysis and overcomes the methodological challenge by applying multimethod approaches. Latent Dirichlet Allocation and spatial analysis are complemented by Visual Content Analysis to delve into the foci of gazes of the international tourist groups. The study reveals similarities and differences of the gazes and the spatial characteristics when the tourists visited Bangkok. The potential gaze dichotomies are also discussed. The findings enrich former debates on the influence of Western-centric imagery, and the photo representations of Bangkok in completing hermeneutic circle.

Tourist gaze upon Bangkok: where exotism & modernism collide