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During the course of travel, time perception is an inevitable factor influencing tourist behavioral decisions; however, despite the obvious connection, there is a surprising dearth of research in this area. We apply a socioemotional selectivity lens to understand the impacts of time perception on tourist behavioral decisions in the tour via two experiments. Results show that tourists prefer performing problem-focused decisions at the start of the tour while performing emotion-focused decisions at the end of the tour. Such an effect is explained by the mediating role of future time perception. We discuss the theoretical and practical implications of these findings.

Time perception and tourist behavioral decision when travelling