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This article establishes the sequential reciprocity game model to describe the cooperation between an online travel agency (OTA) and a small tourist attraction. The game model is also derived from the model, considering that the small tourist attraction is entirely rational and has reciprocity motivation. Accordingly, the results are proposed to describe the cooperative behaviours between a small tourist attraction and an OTA under the following three conditions: the small tourist attraction has complete rationality; the small tourist attraction has reciprocity motivation, but the OTA adopts the non-cooperative strategy; the small tourist attraction has reciprocity motivation, and the OTA adopts the cooperative strategy. The obtained results can be employed as a reference for tourism cooperation decisions.

Is it completely rational? an analysis of the cooperative behaviours between an OTA and a small tourist attraction under the commission model