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The COVID-19 pandemic has fostered a new form of virtual tour, the Airbnb peer-to-peer online experiences, allowing individuals to register as hosts and provide live, interactive video sessions to a small group of global audiences online. This study aims to unpack this innovative business model and examine its potential impacts on the tourist experience and tourism destination. Our research shows that the online offerings of the Airbnb experience are multi-dimensional, ranging from educational and entrainment to cultural immersion. While Airbnb peer-to-peer online experiences model can provide numerous opportunities to enable local entrepreneurship, it can create significant long-term challenges for other businesses, presenting an urgent need to systematically examine its wide societal implications for the tourism industry.

The rise of a new form of virtual tour: Airbnb peer-to-peer online experience