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Using a sample of leisure industry employees, this study examined the relationships between competitive pressure, eco-innovation, organizational culture, and responsiveness. We obtained 446 valid samples from employees. The empirical results indicated that competitive pressure significantly and positively affects eco-innovation and organizational culture, eco-innovation significantly affects organizational culture; organizational culture and eco-innovation significantly affects responsiveness. This study contributes to the understanding of the leisure industry’s environmental response to competitive pressure, providing a theoretical framework for researchers, policymakers, and managers.

Influence analysis of employees’ support for corporate environmental responsibility: evidence from Taiwan’s recreational areas