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People with elevated materialistic values often report reduced life satisfaction. To understand this, our study investigated if gratitude and the spiritual jihad mindset, denoting the aspiration to bond with God through spiritual challenges, mediate this relationship. We surveyed 404 Muslim young adults (191 men; 213 women; aged 19–32) from Pakistan. Findings revealed a negative correlation between materialism and gratitude, spirituality, and life satisfaction. Conversely, gratitude, spirituality, and life satisfaction positively correlated with each other. Importantly, spiritual jihad was a negative mediator between materialism and life satisfaction, while gratitude was not significant in this role. Thus, for Muslim Pakistani university students, chasing materialistic ambitions may adversely impact well-being by neglecting spiritual closeness to Allah.

A multiple mediation model testing whether the relationship between materialism and life satisfaction is explained by gratitude and spiritual jihad