English (United Kingdom)

https://curated-unify.zendy.io/wp-json/zendy-region/v1/featured_content/oa?rat=en

https://curated-unify.zendy.io/wp-json/zendy-region/v1/highlighted_journal/

Global: Zendy Plus annual

Presents the access of premium content as premium feature

Premium Content

Presents the keyphrase highlighting as premium feature

Keyphrase Highlighting

Presents the summarisation as premium feature

Summarisation

Insights

Presents the pdf analysis as premium feature

PDF Analysis

Presents the zaia usage as premium feature

ZAIA

Global: Zendy Tools annual

Global: Zendy Free Plan

Global: Zendy Tools monthly

Global: Zendy Plus monthly

I have previously argued that aspects of fashion’s appeal and allure are bound up in a concept of  wit . This wit is comprised of  surprise— the sudden provision of an unexpected creative insight via a novel quip or image or—and  seduction— pleasurable play, mutual challenge, and the desire to led astray from orthodox thinking in intriguing ways. However within fashion studies, the idea prevails that fashion is largely regarded as explicable in terms of a singular, integrated, commercially-oriented  fashion system.  I will examine Roland Barthes’ influential  The Fashion System  to explore how the idea of the “fashion system” functions as a sign of fashion itself. I will then analyze the  oeuvre  of Viktor &amp; Rolf— couturiers  who explicitly and persistently comment on the construction of the “fashion system”—to demonstrate how their work might critique and complement this system through a theoretical conception of  wit .

The Fashion System as Sign Itself: Surprise, Seduction and the Wit of Viktor & Rolf