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The purpose of this study is to investigate whether Alibaba in China can integrate itself into the local market and create value with a global acquisition under its e-commerce business model. In doing so, we discuss Alibaba’s acquisition of Lazada, which is the largest e-commerce platform in Southeast Asia. We utilize the event study framework and the principal component analysis model to probe into the value creation, and the outcomes show that Alibaba successfully integrates with Lazada, which creates value in both the short and long term. Our research sheds fresh light on the literature on cross-border mergers and acquisitions as well as the global strategy research of e-commerce behemoths.

Global expansion with takeovers and value creation with integration in China: a case study of Alibaba and Lazada