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Remembrance Sunday has been observed annually in the UK since 1919. The purposes and format of the service have remained remarkably unchanged despite marked changes in British society and the military context. Over recent decades, the British Legion has become concerned that the sacrifice of those ‘dying for their country’ will be forgotten or meaningless for younger generations. This article reports a case study, ‘Heroes and Loved Ones’, which formed one of 10 strands in an interdisciplinary research project on the changing face of memorialisation. The case study comprised a review of newspaper coverage from 1919 to 2018 (1,415 items), a questionnaire survey (504 returns) and 22 follow-up interviews. After summarising findings from the newspaper review and questionnaire survey, this article reports and discusses the qualitative interview data. It concludes by considering the relevance of these findings for contemporary memorialisations, including specific reference to the COVID-19 pandemic. Three themes of wider relevance are highlighted: (i) the importance of dedicated times and places, (ii) the cathartic value of immersing in private thoughts and emotions within a supportive public act and (iii) the value of facilitating empathy across different interests and circumstances.

‘Lest we forget’: the significance and meaning of Remembrance Sunday in contemporary British society