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Thailand established herself as an automobile production and export hub, partly due to industrial policy. Targeting a particular vehicle type has successfully promoted specialisation of production and exports of pickup trucks. Past success led policymakers to continue the use of this so-called production champion policy to diversify automobile production in Thailand. Analysis of subsequent generations of product champion policy show that policy was successful in terms of promoting Thailand as a production and export location but failed to establish a dominant product champion akin to pickup trucks.

Electric vehicle policy in Thailand: Limitations of product champions