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The paper explores how the Fridays for Future movement (FfF) attempts to reframe climate change as a climate  crisis.  Adding to the research on the role of climate change communication for inducing behavioural change, we analyse the way in which this reframing is conducted and locally negotiated by FfF groups in Germany and Estonia. The paper thus focuses on the question of how FfF’s global blueprint for a climate strike, which builds on the notion of crisis, is transferred into different societal contexts. Aided by multisite ethnographies, similarities and differences in reframing and protest strategies and the negotiation of the local reception of this message are elaborated by referencing the example of FfF groups in Berlin and Frankfurt (Germany), as well as Tallinn, Tartu and Pärnu (Estonia).

Speaking of a ‘climate crisis’: Fridays for Future's attempts to reframe climate change