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This paper provides an in-depth analysis of the European Commission’s trade and sustainable development discourse from 1993 to 2022. By employing a discursive institutionalist framework and examining a comprehensive corpus of over 1,400 press documents, this study traces the discursive process that has created both significant changes to, and persistent elements in, the Commission’s trade-sustainability agenda. The analysis reveals noteworthy shifts within the discourse, notably a transition from a primary concern with labour and human rights during the 1990s to an increased focus on economic development and poverty reduction in the early 2000s. This was followed by a discernible move towards more stringent differentiation among developing countries and an amplified emphasis on reciprocity. In recent years, we are witnessing a strong focus on environmental and climate protection, labour rights, and enforceability. The findings underscore the enduring presence of trade-sustainability ideas within EU trade policy and their gradual evolution over time, while contributing to the literature on the role of ideas in shaping the Union’s external policies.

The trade-sustainability nexus: the evolution of the European Commission’s trade and sustainable development discourse from 1993 to 2022