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Seed dispersal by birds is critical for regeneration and maintenance of plant populations. Birds likely rely on both visible light of human’s eyes and ultraviolet (UV) reflectance when foraging for fruit. Fruit color is suggested to be an honest signal that allows birds to assess nutrient status. We assessed UV reflectance and pericarp color as honest indicators of fruit maturity in three fruiting shrubs in Osaka, Japan. We measured sugar content and light spectra in the fruits of  Eurya japonica ,  Ligustrum obtusifolium  and  Ligustrum japonicum  and observed birds foraging on target individuals. We found that a model including fruit color and UV reflection as explanatory variables best explained variation in fruit sugar content in  E. japonica  and  L. obtusifolium , whereas UV reflection alone best explained variation in  L. japonicum . Next, we assessed relationships between fruit color and bird foraging behavior and found strong temporal correlation between active foraging and peak sugar content. Bird foraging behavior differed among the three shrub species. This is probably because fruit consumption by birds is not entirely dependent on fruit color or sugar content of the fruits. It must depend on various factors such as the presence of fruiting neighbors of conspecific or heterospecific plants and seasonal variation of population-level or community-level fruit abundance.

Frugivorous bird foraging is related to pericarp color and ultraviolet reflectance in fruiting shrub species