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This paper expands and contextualizes relational perspectives on entrepreneurial practice by considering local embeddedness in networks, a hitherto under-investigated area in entrepreneurship research. Local embeddedness emphasizes the importance of the social aspect in shaping entrepreneurial practices. Therefore, our study explores the role of networks in localized embedding practice. Using a qualitative case study of the wool industry in Norway, we investigate how creative entrepreneurs work through local networks to anchor their entrepreneurial opportunities. The analysis uncovers four main themes that constitute the main pillars and framework of localized embedding practices: (i) accessing localized knowledge across spatial contexts, (ii) localized co-creation in recognizing opportunities, (iii) localized opportunity legitimization and (iv) moving the knowledge front of embedded localized practice through bridging. The study contributes to existing literature by developing content and enhanced understanding of localized embedding practices, how they unfold and are acted on, to create value that is sustainable.

Entrepreneurial networks in localized embedding practices: a case study from the Norwegian micro wool industry