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Progressive attitudes towards cannabis consumption have resulted in many countries decriminalizing its use. South Africa is only the third African country to liberalize the recreational consumption of cannabis, potentially raising both societal concerns and economic opportunities for the country, including the development of cannabis tourism. This paper synthesizes the contemporary literature – drawing on experiences and best practices associated with cannabis decriminalization and its moral regulation within tourism. With reference to effectively balancing the economic benefits of cannabis decriminalization versus its contentious social ramifications, the paper is a concerted effort to identify actionable and socially grounded solutions to sustainably managing the cannabis decriminalization-tourism nexus for the government and tourism practitioners in African tourism destinations such as South Africa.

Lighting up! The socio-economic opportunities and pitfalls of cannabis decriminalisation for South African tourism