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This paper contends that rural communities in the United States and Europe broadly have been mainly studied as a dichotomy to their urban counterparts. The focus on cities and urban centers and an inculcation of myths and assumptions regarding ruralness have led to knowledge gaps, misperceptions, and missed opportunities in public administration and policy studies. This paper interrogates misconceptions about ruralness and refutes them. It identifies a gap in research agendas, knowledge, and scholarship about ruralness; explores issues with the design of policies and, therefore, policy implications concerning rural communities; and describes how the misconceptions, the lack of scholarly knowledge, and policy implications coalesce to drive a feeling of marginalization and exclusion in rural communities, fuelling a “culture war” dynamic. The conclusion offers potential directions for establishing a research agenda that prioritizes studying rural society as a subgroup with unique needs and belief systems.

Rural Society, Democratic Exclusion, and the Cultural Divide: Moving Towards a Research Agenda of the Study of Ruralness