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The COVID-19 pandemic has caused unprecedented and far-reaching impacts on the tourism industry worldwide. To fight against COVID-19 while maintaining economic development, China has adopted its unique policymaking system and made certain achievements in preventing the pandemic and promoting the recovery of domestic tourism, which may have reference values to other countries. By collecting the national-level tourism policies on COVID-19 in China and analyzing the connections between the keywords of these policies, this study conceptually proposes a new PASS (P: Pause-promote; A: Avoid-alternate; S: Supervise-stabilize; S: Support-sustain) approach for comprehensive and seamless policymaking for the public health crisis management in the tourism context. Even though the new PASS is derived based on China’s pandemic policymaking experiences, its general values are well supported by the practices in other countries. Policy recommendations from perspectives of key stakeholders are summarized. Policymaking challenges are finally discussed.

A new PASS approach for tourism policymaking against COVID-19: learning from China’s experiences at early stages of the pandemic