English (United Kingdom)

https://curated-unify.zendy.io/wp-json/zendy-region/v1/featured_content/oa?rat=en

https://curated-unify.zendy.io/wp-json/zendy-region/v1/highlighted_journal/

Global: Zendy Plus annual

Presents the access of premium content as premium feature

Premium Content

Presents the keyphrase highlighting as premium feature

Keyphrase Highlighting

Presents the summarisation as premium feature

Summarisation

Insights

Presents the pdf analysis as premium feature

PDF Analysis

Presents the zaia usage as premium feature

ZAIA

Global: Zendy Tools annual

Global: Zendy Free Plan

Global: Zendy Tools monthly

Global: Zendy Plus monthly

The local dialect and English in the linguistic landscape (LL) help to create an atmosphere of localization and globalization, which impacts tourists’ perceptions. This study collected skin electrophysiological and self-report data (n = 54) and jointly revealed the emotional experience. The results show that, according to construal level theory, local and global LL stimulates higher arousal and pleasure respectively, furthermore, tourists' perception consistency and understanding of LL play a mediating and moderating effect in the process of emotional experience. Therefore, the design of local and global LL should consider the balance of familiarity and novelty based on psychological distance.

Localization or globalization? A psychophysiological approach to understanding tourists’ emotional experiences toward symbolic linguistic landscape