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This study highlights the alternative travel behaviour called “untact” tourism during the Coronavirus disease-19 pandemic in South Korea. Based on the two-wave longitudinal data collection in March and September 2020, this study aims to (a) examine individuals’ domestic travel experiences and patterns among Korean people, (b) develop a measurement scale for untact tourism from an emic perspective, and (c) demonstrate the major antecedents of untact tourism behaviour. This study offers a timely understanding of individuals’ travel patterns in the context of untact tourism during the unprecedented pandemic and provides insightful implications for practitioners to revitalize the tourism industry.

Examining “untact” tourism behaviour in South Korea during the COVID-19 pandemic: a two-wave longitudinal study (March and September 2020)