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Some hunter satisfaction surveys have been based on customer satisfaction research (importance-performance analysis, importance-grid analysis, penalty-reward-contrast analysis). This article applied a similar methodology on European hunting tourists. The goal was to identify determinants of hunting tourists’ satisfaction and specific elements of the hunting experience that influence overall satisfaction. Results suggested that “opportunity to see” and “to shoot game” most affected hunter satisfaction in Serbia. Variety of game species, large population size, and health of game populations were significant determinants of hunter tourists’ satisfaction, along with trophy value of game. Accommodation elements (comfort, ambiance, arrangement, equipment of hunting lodge) and additional tourist offerings (visiting nearest tourist sites) were not important for overall satisfaction.

Differentiation of the attributes that influence tourist hunters’ satisfaction in Serbia