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This paper focuses on the Ukrainian comedy show Vechernii Kvartal, whose star and co-producer, Volodymyr Zelensky, won the Ukrainian presidency in 2019 despite having no previous experience in politics. As a long-running and popular television program, it likely contributed to shaping Ukrainians’ attitudes toward politics and political elites, their understanding of politics, and their propensity to participate in it. In order to assess the Vechernii Kvartal’s potential impact on viewers’ political knowledge and engagement the study examines how Ukrainian politics is covered in the show’s political sketches and how the country’s politics and politicians are framed.

Politics as a Joke: The Case of Volodymyr Zelensky’s Comedy Show in Ukraine