Review of Artificial Neural Networks and Structural Equation Modeling Marketing and Consumer Research Applications. Edited by Alhamzah Alnoor, Khaw Khai Wah, and Azizul Hassan. Singapore: Springer, (2022). ix + 341 pp. $160.45 (Hardback), ISBN: 9789811965081. $125.90 (eBook), ISBN: 9789811965098.
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