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In his first major post-presidential public address, President Barack Obama spoke at the 2018 Nelson Mandela Lecture Series in Johannesburg, South Africa. In this address, Obama lent the weight of the rhetorical post-presidency to further mythologize the late South African leader, helping to transform him into the mythic “Madiba,” the embodiment of resistance, progress, and perseverance for all of humankind. Set against the backdrop of a resurgent, globalized, and racist right-wing populist movement, this essay explores how Obama helped magnify this mythic version of Mandela to inspire resistance through the three basic elements that structure mythic rhetoric: the universe, the protagonist, and the narrative lesson. This essay also reinvigorates the study of post-presidential public address through an emphasis on the institutional and rhetorical power of the modern post-presidency and its evolving global reach. Finally, this essay contemplates the role mythic rhetoric can play in advancing and solidifying anti-racist practices, beliefs, and structures, and ultimately positions modern mythic discourse as a helpful catalyst for the continuation of resistance through rhetoric.

Mythologizing Madiba: Myth, Resistance, and the Globalized Post-Presidency in Barack Obama’s Nelson Mandela Lecture Series Address